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The $3,550 Tote Bag Is the Most Honest Thing About Performative Reading Culture

Dior is selling a $3,550 book tote and Coach just dropped $95 miniature book charms that sold out immediately. The fashion industry has done something useful: it has priced out exactly what the performative reading signal is worth. The question is who is actually getting paid, and whether you can build something real underneath all that theater.

By Zara Mitchell · 3 min read