The Books Already Know Women's Hoops Is the Best Bet on the Board
Women's March Madness drew 8.6 million viewers for the 2025 title game without Caitlin Clark, up 89% from 2022. The 2025-26 regular season is already pulling 78% more viewers than a year ago. The market is pricing this like a bubble. The data says it's a floor.
By Nina Torres · 3 min read