Women's Sports Found What Men's Sports Forgot
Women's sports viewership has doubled since 2022. The WNBA's media rights deal jumped six times in value. Meanwhile the NBA, NFL, and NHL all lost viewers in 2024-25. Rook Calloway argues the gap isn't about marketing. It's about hunger, and which side of the ledger still has it.
By Rook Calloway · 4 min read