Prediction Markets Won't Kill Sportsbooks. They'll Force Them to Compete
Prediction markets hit $44 billion in notional volume in 2025 and Novig just raised $75 million to keep pushing. But the global sportsbook market is $165 billion and still growing. The real story isn't replacement; it's what happens when FanDuel decides it wants a CFTC license.
By Jax Moreno · 4 min read