NIL Gave Athletes Their Names Back, and Nobody Knows What Comes Next
NIL corrected a century of exploitation and put real money in athletes' hands for the first time. It also unleashed a lawless marketplace that is litigating itself into incoherence and hollowing out the locker room culture that made college sports worth caring about. Both things are true, and pretending otherwise is a failure of nerve.
By Rook Calloway · 4 min read