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Culture

Celebrity Chef Culture Taught You to Watch Cooking, Not Do It

Celebrity chef culture sold us a cooking fantasy and delivered a nation of confident spectators. With 77 percent of Americans choosing meals based on online trends and food filling 40 percent of social feeds, the real question is whether we are building cooks or just building audiences.

By Jules Fontaine · 3 min read

Culture

The Tasting Menu Is Not the Problem. The Price Is

Per Se is charging $925 for an extended tasting menu, the NYT called the food gloppy, and Noma is gone. The tasting menu model is cracking under the weight of its own price tags. But the format is not dead. The chefs doing it right just stopped charging like they have a Michelin star to protect.

By Jules Fontaine · 4 min read