10,000 Steps Is a Marketing Number Dressed Up as Medicine
The 10,000-step goal was invented by a pedometer brand in 1964. Recent data on 110,000+ participants shows heart benefits start at 7,100 steps, and 3 minutes of brisk incidental movement cuts heart attack risk by 51%. The wearable industry built its default target on a marketing decision, not a clinical threshold.
By Kai Brighton · 3 min read