Small Creators Are Pitching Brands When They Should Be Selling Direct
A TikTok creator with 30,000 followers earns $25 to $50 a month from the platform's native program. Brand deals pay more, but the effort-to-income ratio is brutal and nothing compounds. The math on influencer revenue deals is not close, and small creators keep ignoring it.
By Lena Paige · 3 min read