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260,000 People in Gwanghwamun Square Is Not a Concert

Seoul is shutting down a 14th-century palace because too many people want to be near a concert. That is where the BTS comeback story actually starts, not with the billion-dollar projections or the Netflix deal. When a pop act can restructure a city's logistics, you're looking at something the music industry hasn't figured out how to replicate.

By Lena Paige · 3 min read